1. Who We Are

Imagine Lapland is a sole proprietorship registered in Finland.

Business ID (Y-tunnus): 3530178-6
Registered address: Kanervatie 17, 99555 Luosto, FINLAND
Email: hello@imaginelapland.com

This Privacy Policy explains how Imagine Lapland collects, uses, stores, and protects personal data in accordance with the General Data Protection Regulation (GDPR) and applicable Finnish legislation.

This policy applies to:

• the Imagine Lapland website;

• contact forms;

• booking requests;

• guided activities and services;

• communication with customers;

• reservations managed through Bokun and associated tools.

 

2. What Personal Data We Collect

Imagine Lapland may collect and process the following personal data:

• first and last name;

• email address;

• phone number;

• booking information;

• travel-related information voluntarily provided by the customer;

• messages sent through contact forms or email;

• information necessary for the organisation of activities and customer support;

• photos and videos taken during activities (subject to the conditions described below).

Sensitive medical information is not intentionally requested, but customers may voluntarily communicate relevant information such as allergies, pregnancy, injuries, or health conditions when necessary for safety purposes.

 

3. How We Use Your Data

Personal data is collected and processed for the following purposes:

• managing reservations and customer requests;

• organising and operating activities;

• customer communication before and after activities;

• sending booking confirmations and practical information;

• ensuring participant safety;

• complying with legal and accounting obligations;

• improving customer experience and services;

• marketing and communication where legally permitted.

Imagine Lapland only collects data necessary for the proper operation of its services.

 

4. Booking Systems and Third-Party Tools

Imagine Lapland uses trusted third-party platforms and tools to operate its services, including:

• Wix (website hosting and contact forms);

• Bokun (booking management system);

• Brevo (appointment scheduling);

• Zcal (appointment scheduling);

• Notion (internal customer organisation and trip management).

These services may process or store personal data on secure servers located within or outside the European Union in compliance with applicable GDPR regulations and data protection standards.

Imagine Lapland does not sell personal data to third parties.

 

5. Data Storage and Security

Imagine Lapland takes reasonable technical and organisational measures to protect personal data against:

• unauthorised access;

• accidental loss;

• misuse;

• disclosure;

• alteration or destruction.

Access to customer information is limited strictly to what is necessary for business operations.

However, no online system can guarantee absolute security, and customers acknowledge the inherent risks associated with electronic communications and online data transmission.

 

6. Marketing Communications

Customers may receive emails related to:

• booking confirmations;

• activity reminders;

• practical information regarding booked services;

• customer support communications.

Imagine Lapland does not send unsolicited marketing emails.

If customers subscribe voluntarily to newsletters or marketing communications, they may unsubscribe at any time using the unsubscribe link or by contacting hello@imaginelapland.com.

 

7. Image Rights and Media Content

During activities, photos and videos may occasionally be taken for:

• promotional purposes;

• social media;

• website content;

• communication materials.

Participants may appear in such content as part of the activity environment.

If a participant does not wish their image to be used, they must inform Imagine Lapland in writing before the start of the activity. Reasonable efforts will then be made to avoid identifiable use of the participant’s image.

No image content will ever be sold to third parties unrelated to Imagine Lapland’s services.

 

8. Cookies

The Imagine Lapland website may use cookies and similar technologies to:

• ensure proper website functionality;

• improve user experience;

• analyse website traffic and performance;

• manage booking and contact functionalities.

Users may manage or disable cookies through their browser settings.

Some website features may not function properly if cookies are disabled.

A cookie banner may appear on the website in accordance with applicable European regulations.

 

9. Your GDPR Rights

Under GDPR regulations, users have the right to:

• access their personal data;

• request correction of inaccurate data;

• request deletion of personal data;

• restrict or object to certain processing;

• withdraw consent where applicable;

• request portability of their data.

Requests regarding personal data may be sent to: hello@imaginelapland.com

Imagine Lapland reserves the right to verify the identity of the requester before processing certain requests.

 

10. Data Retention

Personal data is retained only for as long as necessary to:

• provide services;

• comply with legal obligations;

• resolve disputes;

• manage customer relationships.

Certain accounting or legal records may be retained for longer periods as required under Finnish law.

 

11. Contact Information

For any questions regarding this Privacy Policy or personal data processing, customers may contact:

Imagine Lapland
Email: hello@imaginelapland.com

 

Last updated: May, 10th, 2026